A REPEATABLE METHOD. CONTINUOUS IMPROVEMENT.Plan → Create → Multiply → Publish → Improve
I use AI throughout this cycle, document what happens, and bring the lessons into the next round. The aim is a process that improves with experience.
STEP 01Plan
How I Make 1–2 Videos a Week in My Spare Time
I manage a dispensary. My shift starts at 11, so my content window is 7:30 to 11 in the morning, about three and a half hours a day. That’s it. Here’s how I turn that into one or two videos a week.
Talk first, script second.
I start with a walk. I film myself talking through the topic, loose and unscripted. AI turns my own words into a script, so it sounds like me, not a robot. That walk also gives me extra Shorts.
Every day has one job.
Monday and Tuesday I script. Wednesday I shoot. Thursday and Friday I edit and publish. Saturday I cut Shorts. I never wonder what to work on, because a reminder hits my phone every morning telling me exactly what’s next.
AI handles the busywork.
Claude plans, drafts scripts, organizes my files and keeps my content tracker up to date. FireCut removes the dead air from my footage. Submagic adds captions and cuts Shorts. I make the decisions; the tools do the repetitive parts.
Nothing gets thrown away.
Every recording gets transcribed, renamed and filed automatically. The best moments are logged in a searchable library, so an offhand comment from last week can become next month’s Short.
One video becomes many.
Each long video turns into several Shorts, a LinkedIn post and a Facebook post. One shoot fills a week of content.
The honest numbers
My first videos will take 12 to 15 hours each while I learn the tools. Once the system settles in, I expect 6 to 8 hours per video. That’s about 21 hours a week of morning time, enough for one video a week now, and two once I’m up to speed.
You don’t need more time. You need a system that tells you what to do next and removes everything that doesn’t need you.
Create
After Claude, ChatGPT, or your favorite AI has helped you pick a subject and develop a script, it’s time to create.
I’m using my phone exclusively for the first 30 days. I’ll keep using it for specific video formats because it gives the content a real, no-nonsense feel that I believe resonates with viewers.
After I capture the content, I save it to a folder. This is where multiplication starts.
STEP 03Multiply
This is where the real work happens. AI converts audio into transcripts, and both get added to The Library. Content created for specific platforms in the plan gets prioritized; the rest is saved for future projects. Previously created assets are also reviewed for use in current projects.
Once the raw footage and other material are collected, editing and creation begin. Blog posts and content for LinkedIn, Facebook, and Instagram are adapted to each platform. This is where using a phone to shoot content excels.
Creating templates and defining preferences takes time. Once those instructions are in place, AI can work faster and get closer to the finished result on the first try.
STEP 04Publish
Creating digital assets is half the battle. Publishing your work with accurate descriptions, hashtags, and appropriate metadata can be a daunting challenge.
AI can help with these details, and paid services can automate much of the publishing process. I still review the results before they go out. I’m working on how to get Claude to handle more of this for me!
STEP 05Improve
My first videos will likely be my lowest quality. Every video is like doing a rep at the gym: I’ll identify my strengths and weaknesses and work on both.
By the time I reach 20 videos, I’ll have real feedback that AI can help me review to improve post quality and adapt my content. My goal is to get to 20 videos before I really start to refine the subject matter.